Ekta Kapoor - The Queen of Indian Soaps
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN010 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesCorporate Social Responsibility
Themes
Woman Entrepreneurs |
| Case Length |
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14 Pages |
| Period |
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1994-2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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Balaji
Telefilms Limited |
| Industry |
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Media and
Entertainment |
| Countries |
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India |
Abstract:
The case examines the entrepreneurial style of Ekta Kapoor, the driving force
behind BTL. It explores the way in which she made BTL one of the most powerful
and successful companies in the field of television. The case also discusses
aspects of Ekta Kapoor's serials and their impact on BTL's success.
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Issues:
» Examine Ekta's entrepreneurship and leadership qualities, which
contributed to her outstanding success.
Contents:
Keywords:
Entrepreneurial style, Ekta Kapoor, driving force, BTL,
powerful, successful, television, Ekta Kapoor, serials.
Ekta Kapoor-The Queen of Indian Soaps
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